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Freshkia introduces its range of healthy snacks with the campaign "Your snacking, your moment"

Those trying to maintain a healthy lifestyle know how challenging it can be to opt for fresh, nutritious and healthy alternatives to ease the hunger between meals. Freshkia, the innovative brand from the Foodiverse group in Spain, is showcasing its range of healthy and innovative snacks, which make it easier to keep a balanced diet also between meals, during the 26th AECOC Congress of Fruits and Vegetables, which is taking place in Valencia.

80% of Spaniards regularly consume snacks, which makes our country the third largest consumer of snacks in Europe. However, when it comes to snacking between meals, consumers do not always have healthy options in mind.

Therefore, in its aim to democratize healthy eating, Freshkia is showcasing its vegetable snacks; radishes, carrots, and baby cucumbers, perfect for enjoying on their own or with dipping sauces rich in vegetables, such as guacamole in both regular and spicy versions, brocomole and hummus. Freshkia thus aims to capitalize on the latest trends among consumers, who are looking for fresh, casual and tasty options to snack on and keep their energy up throughout the day.

The innovative range showcased by Freshkia at its stand also includes 100% natural cold-pressed juices, available in 11 flavors, which contain all the vitamins and minerals of the fresh fruits and vegetables they are made with thanks to their innovative production methods.

Your snacking, your moment
Next week, Freshkia is launching a digital campaign with the goal of showing that its snacks are as healthy as they are tasty and fun. Its range is both enjoyable and healthy, and also saves time to consumers, who can eat them whenever and wherever they want. It thus takes into account the main motivations behind snack consumption nowadays.

As part of the campaign, an animated and very fresh video featuring creative snacking tips highlights the versatility of Freshkia's healthy snacks for outdoor consumption and sharing with friends. All in the brand's casual tone, appealing to a young audience that practices conscious, caring and sustainable consumption, mindful about environmental protection and the mission of the brands they buy, and looking for alternatives to maintain a balanced diet, even when hunger strikes.

In its nearly three-year history, Freshkia has already launched more than 60 fresh multi-category products to the market. The brand's innovative capacity is put to work to offer healthy alternatives to those consumers wanting to feel good and live better. In addition to snacks, sauces and juices, Freshkia's range includes ready-to-eat salads in tray and bag formats, ready-to-cook microwave steamed dishes, and cups of peeled fruit, ready to enjoy.

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