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The supermarket is where kids most often ask for purchases

Nearly 94 percent of children ask for a purchase from a parent while shopping at grocery stores while inside the supermarket is where parents are the most open to influence from their kids, recent studies show. In general, children seem to have a significant influence on product decisions for which they will be the primary consumer.

A “Splash of Summer Ramboos” branded rambutan.

Grocers and food companies can use these cues to help create products and packaging more likely to be purchased in a store, knowing that impulsive buyers will focus on family-friendly/kid-friendly “extra” purchases. In 2020, Goldenberry Farms created its Ramboo fruit-loving characters, which now headlines a series of fruit-finding tropical adventures, featuring 12oz rambutan as the exotic “prize.”

The character-branded product line offers a kid-friendly introduction to the world of tropical fruit. Vibrant, colorful labels feature seasonal scenes, complemented by available in-store merchandising and interactive games, available free of charge. Most recently, Goldenberry has introduced its “Ramboos Big Adventure” game on the App Store and Google Play, as a value-add to the product line.

Since their launch, Ramboos have been available at a growing number of major retailers and feedback shows that this “themed” product outsells its generically labeled counterpart.

The Ramboos characters are designed to create a positive association with unique-looking foods.

Unlike its lychee cousin, rambutan features a brilliant red, red, “soft and spiky” exterior, giving it a very exotic and almost animated quality.

Ramboos are hand-harvested, non-GMO and available in 12oz packs made with plant-friendly materials and recycling in mind. Bulk sizes are also available for food service clients. Goldenberry Farms Ramboos are sourced from farms in Guatemala and Honduras through a growing season that begins in July and continues until mid-January.

Look for Ramboos sprouting at grocers across North America and Europe.

Research cited:
How kids Influence Food Related Purchases, Nickelodeon Kids and Family GPS
Kids make grocery shopping more impulsive, study says, Jacksonville Journal Courier

For more information:
Chris Palumbo
Goldenberry Farms
[email protected]

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