After the start of the Win! Marlene® competition for consumers the Association of fruit farmers in South Tirol (VOG) started a new initiative for retailers. The initiative is aimed at retailers in fruits and vegetables in Italy, Spain, Malta, the Netherlands, Belgium, Denmark, Cyprus and the United Kingdom.
The winner chooses how to spent the prize. The choices are: a Marlene® promotion in the local newspaper for its own store, a day of sampling in the store with a promoter, a supply of Marlene® candy or a holiday trip for two persons to South Tirol, where VOG cultivates their apples.
Source: VOG