Origine Group's green and red kiwis will be called Sweeki. The brand was presented on 29th October 2015 at Fruit Attraction by the coordinator of the group, Federico Milanese, and is a a combination of the words 'sweet' and 'kiwi'.
The brand will be placed on the packaging of the product, which will be destined to Europe, North America (including Canada and Mexico), and Asia.
Origine, which manages 19% of worldwide kiwis, is aiming at all markets looking for innovative and high-quality products. That is why it acquired the HFR-18 red variety, and has already planned on planting 400 hectares.
Over the next five years, Origine Group will have 10,000 tons of produce to sell between October and January. The first destination market will be the Far East.
Author: Raffaella Quadretti
Copyright: www.freshplaza.it