JD.com launches imported foods initiative

JD.com, Inc., China's largest online direct sales company, has launched a major initiative to bring imported food to its tens of millions of Chinese customers. The US Ambassador to the People's Republic of China, Max Baucus, spoke at a recent JD.com event to promote the online sales of US-produced food and beverage products. Embassies representing five other countries are also participating in JD.com events to promote online sales of imported foods through the platform.

Mr. Shen continued, "This initiative is a major step forward in JD.com's strategic efforts to dominate the verticals most important to our customers, from travel and cars, to imported foods. We aim to be the single-stop solution for Chinese consumers to make all of their daily purchases, and we are making great progress towards this goal."

In addition to the American Ambassador, embassy officials representing Australia, Canada, Chile, France and New Zealand are also participating in JD.com events to promote imported foods from their countries.

In its effort to source and supply high-quality imported products, in recent months JD.com has launched a number of partnerships with international food producers and trade promotion agencies. In 2014, JD.com partnered with the Australian Ministry of Agriculture to promote sales of Australian food products, and it has recently started working with Chilean fruit producers to sell fresh fruits such as cherries and blueberries. Relying on JD.com's same- and next-day standard shipping, and reputation for ensuring quality, the company has been able to help international food producers tap the huge potential of the Chinese consumer market.

more information:
Josh Gartner
JD.com
Tel: +86 (10) 5895-9315
Email: [email protected]