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US: Fresh produce volume remains steady

United Fresh Produce Association has released the Q3 2014 edition of the FreshFacts® on Retail report, which examines overall retail trends in produce.

According to a press release, the report shows that fruit and vegetable volume remained steady compared to the pervious year during this quarter. It also shows that dollar sales increased slightly due to a small increase in average retail price.

Highlights from the Q3 report include:
  • Cherries posted the highest growth in the fruit category, with dollar sales increasing 16.9% and volume increasing 36.7%
  • Packaged salad posted the highest growth in the vegetable category, with increased dollar sales 9.1% and volume increasing 6.8%
  • Value-added fruits posted average weekly dollar and volume sales growth of 10.5% and 3.1% respectively
  • Average weekly dollar and volume sales for snacking vegetables both increased by double digits compared to Q3 2013
  • Shoppers continued to seek out organic produce, resulting in significant dollar and volume sales increases for organic fruits and vegetables
The FreshFacts® on Retail report was produced in partnership with the Nielsen Perishables Group and is sponsored by Del Monte Fresh Produce. It measures retail price and sales trends for the top 10 fruits and vegetable commodities, along with value-added, organic and other produce category.

The report also features a spotlight on consumer demand of value-added convenience produce items.

For more information on how to download the full report, click here.

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