According to a press release, the report shows that fruit and vegetable volume remained steady compared to the pervious year during this quarter. It also shows that dollar sales increased slightly due to a small increase in average retail price.
Highlights from the Q3 report include:
- Cherries posted the highest growth in the fruit category, with dollar sales increasing 16.9% and volume increasing 36.7%
- Packaged salad posted the highest growth in the vegetable category, with increased dollar sales 9.1% and volume increasing 6.8%
- Value-added fruits posted average weekly dollar and volume sales growth of 10.5% and 3.1% respectively
- Average weekly dollar and volume sales for snacking vegetables both increased by double digits compared to Q3 2013
- Shoppers continued to seek out organic produce, resulting in significant dollar and volume sales increases for organic fruits and vegetables
The report also features a spotlight on consumer demand of value-added convenience produce items.
For more information on how to download the full report, click here.