"It's almost the same with apples. The supermarkets had a lot of offers and we are seeing the effects of it. There are already less Elstars and less Jonagold apples available on the market. Due to the full cells and the bad colouration a lot of the last harvest went to the industry. The intervention and green regulation was added to this. But now there is a real quiet on the market. The price of Elstar is around 40/45 cents and even 50 cents for good sizes. I expect an increase with Elstar. The Jonagold could also go up a bit, but this is more difficult due to the pressure of the cheap Polish apples."
According to Zweer the club variety Kanzi is proving itself once again in this full apple market. "The product sells itself. After two or three weeks you still have a hard tasty apple on your shelf. You can have a good concept, but the apple itself has to do well. This apple goes all round the world and is planted everywhere. The prices is a lot higher than that of regular apples. For our cooperation Kanzi is the second highest variety in kg after Elstar! We also want to put the new pear variety into the market as a Kanzi concept."
Harrie Septer is responsible for the sales of greeting apples at FruitsmastersTel: 0031 (0) 345-578816)
For more information:
Zweer van Aalsburg
Fruitmasters
Deilseweg 7
Postbus 222
4190 CE Geldermalsen
Tel: 0031 345 578 808
Mob: 0031 651 429 504
www.fruitmastersholland.nl