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expansion into new markets continues

FOOD freshly opens new Dubai subsidiary

FOOD freshly, the international fresh produce preservation specialist, has launched a new subsidiary in Dubai to bring its innovative 3-PPP Concept© for food hygiene to the UAE and the Middle East market.

Supported by a dedicated sales executive and local warehouse facilities, FOOD freshly Dubai will market its freshness retainer formulations and Fruit Cleaner Antiox®, along with other related dosing and measuring equipment services.

FOOD freshly will also debut its 3-PPP concept for pre-sanitizing, process water disinfection and preservation in the Middle East and Dubai.

Sukhdev Singh, managing director of FOOD freshly, said: “This is an excellent opportunity for Dubai and Middle East based clients to adopt our newly developed 3-PPP Concept©, which has been based on our PWAM© Process Water Analysis Method.

“Under this concept, we provide an innovative, hygienic system. One of the biggest benefits for
companies using our system is a saving in water and energy costs as water does not have to be
discarded after just one wash.”

At the same time, FOOD freshly, which exhibited at the recent WOP Dubai trade show, has confirmed the official signing of the biggest order in its history from a UAE based company.

During the trade event, FOOD freshly’s managing director was proud to display official US and EU confirmation certificate of patent lawyer´s to the press journalist that the company in no way infringes the patent rights of any existing competitors in the EU, North America, Australia, Japan or Hong Kong.

Ongoing expansion

Following the opening of the Dubai branch, Singh also announced the opening of a new FOOD
freshly India subsidiary, with a head office in New Delhi and distribution centers in all major cities.

In addition to the Dubai subsidiary, FOOD freshly opened a new branch in the UK on 3 November at an event in London’s Borough Market, which came only days after the launch of the FOOD freshly Ireland office on 30 October at the German-Irish Chamber of Commerce in Dublin.

The company, which will celebrate the 20th anniversary of its establishment in Germany next month, already works with some of the largest fresh-cut and herb specialists in 23 countries worldwide.

Singh said: “We already have some clients in the UK, but now FOOD freshly UK & Ireland will have an office in London and in Dublin. We are taking these expansion steps to provide better local service to our existing and new clients.”

FOOD freshly’s technology has been developed over two decades to extend the shelf-life of fresh-cut produce of almost any type or variety using a dipping solution of one of its 30 different mineral and vitamin formulations.

ISO 22000 and HACCP certified, FOOD freshly’s patented technology is recognized by the US Food & Drug Administration (FDA) and the Canadian Food Inspection Agency (CFIA), as well as by the European Patent Office.

The product is so effective that cut apples can be packaged in resalable sachets and kept in the
refrigerator for 21-28 days without browning.

FOOD freshly also develops formulations to pre-sanitize produce before it is dipped. The formulae for the powder that is supplied to clients for dissolution in water and use at the processing plant is
developed based on analysis of water samples provided by the clients themselves.

For more information:
FOOD Freshly AFC GmbH
Tel: ++49 5206 9152 50
E-mail: [email protected]

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