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Photo report Huizan wholesale market Shanghai.

Chinese consumer willing to pay for top quality

While on a recent trip to Shanghai, FreshPlaza visited the Huizan Wholesale market, the market was opened two years ago and is only for importers. Kayla from Good Farmer was kind enough to show me around.

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Buyers at the market are mainly buyers for secondary markets and will buy goods on a pallet or two at a time. The market has its own cold storage units on site.

On the market there were many familiar European, US and South American brands, there was also fruit from Thailand, Taiwan and Australia to name a few. There was also some produce from China.

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What was must noticeable as I walked around was the quality and size of the fruit. The Chinese consumer is picky, according to Kayla, and they are willing to pay for excellent quality fruit. The consumer likes big, sweet fruit.

It is a relatively quiet period on the market due to the change of the seasons, China has a large production of oranges which are in season just now and are starting to arrive, the Chinese prefer their own sweet oranges and at this time of the year there is not much demand for imported ones.

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There were cherries and grapes from the US and Chile, and as the seasons progress and Chinese New Year approaches the volumes will increase considerably, Australian cherries will also be arriving soon.

There are many different varieties of apples available, lots of French and US brands as well as the Chinese supply.

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