Packaging multinational NNZ has, in cooperation with Schut Systems and Pillopak, developed a unique packaging for apples. The design consists of a corrugated fibreboard tray, comprising two or four identical compartments. Each of those compartments can contain one apple, and the whole design has been constructed in such a way that it provides optimum protection against specific apple damage. A second advantage of this packaging concept is the printable surface. This can be put to great use for marketing purposes, specifically for storytelling and branding.
Introduction
For the market introduction of the new packaging, NNZ has sought a partnership with an apple packager that supplies to retail. This partnership has led to the introduction on store shelves of the 4-piece tray this month.
In addition, NNZ will further publicize the packaging during Interpoma in Bolzano, Italy. Interpoma is internationally regarded as one of the foremost apple trade shows.