Italy: An assessment of the PGI Costa d'Amalfi lemon 2014 campaign

"This year, lemon prices fluctuated a lot due to the scarce availability of lemons worldwide. At some point, our produce was the only one available on the internal market. It was a weird phenomenon, especially considering the general fresh produce trend. The turnover of some increased by 20-30% when compared to the previous season," explains Slavatore De Riso, chairman of the PGI Costa d'Amalfi lemon consortium. 



This year, producers are satisfied with both quantities and profits.

"In 2014 there has been a significant increase in availability. We must thank retailers, as they have shown quite an interest to niche products such as ours - a unique lemon with particular organoleptic qualities and which is not subjected to post-harvesting treatments."

The only problem was the rather short shelf-life caused by the bad weather, which led to administrative sanctions. "Never before has the weather affected all the main Italian crops at the same time. Of course this led to warnings of non-conformity by quality controls, which caused a few problems, but they are actually a guarantee for both the chain and final consumers."

1,300,000 kg of produce have been sold, mainly by retailers.



"We would like to thank those who have believed and keep on believing in our lemons, as they give producers the strength to continue doing their job and preserve the coastal territory," concludes Salvatore De Riso.

Contacts:
Consorzio di Tutela "Limone Costa d'Amalfi" IGP
C.so Reginna, 71
84010 – Maiori (SA)
Tel.: 334 3647427 - segreteria: 366 4576491
Email: info@limonecostadamalfiigp.com

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