It first started with a powerful TV campaign organised by Telecinco which ran for two 2 weeks, until late November. More than 33 million contacts will be generated by means of classic advertising and a one-off appearance at the popular program "Sálvame."
Pink Lady® is also renewing its collaboration with retail outlets, as another 400 establishments joined its club last year.
What is new this year is the posters campaign in wholesale markets.
The campaign started on 12 November and will finish on 12 December at the MercaMadrid, MercaBilbao and MercaBarna wholesale markets, along with a promotion for wholesalers; a code which can be found on 50x30 trays that will give wholesalers the chance to win hundreds of Pink Lady® shopping bags, as well as 60 El Corte Inglés gift vouchers of 50€, 100€ and 200€. Additionally, the wholesalers generating the most inscriptions to the Pink Lady® club will receive two El Corte Inglés gift vouchers with a value of 2000€. "An excellent way to celebrate the start of the campaign of the most attractive of apples," say Pink Lady representatives.