During the Gala Dinner at Marina Bay Sands Hotel in Singapore, Mr Riccardo Calcagni, Besana Group CEO, received the prestigious winners plaque for the new FLARE PACK.
Awards consignments. Riccardo Calcagni (in the middle) receives the INC Best Innovation 2012. Click here to enlarge the picture.
Thanks to a wide knowledge of the Market and long term supply to the most important European supermarket chains, Besana has launched this new packaging concept and relative Shelf Ready Packaging, to match the increasing demand for cost reduction, more appealing packaging and space optimization.
The "Flare Pack" is a new type of square bottom packaging, self-standing, whose name comes from its characteristic flare shaped top, which allows optimization of on-shelf space/volume ratio (a large printable area on the top, a smaller space occupied on the shelf).
The film material is gas and water proof, and has been selected with the aim to be more cost effective and eco-friendly. Due to reduced film thickness, the raw material used and the consequent wastage coming from the production processes are much lower. The bag can easily be equipped with Euroslot and resealing solutions such as a zip or a peel & reseal sticker.
Sun Maid of California have approved of this innovation and already adopted this packaging for some new product mixes.
Since their establishment in 1921, the Besana Group has been considering Innovation, both of product and process, as an essential priority. Besana has recently also invested in an innovative ‘RF Biocidics’ radio frequency machine, to enable a safer decontamination and disinfestation of its range of nuts, seeds, and dried fruit. The process is completely Chemical Free and avoids any risk of re-contamination since the products can be treated directly within their packaging by innocuous radio waves which are able to penetrate the product through the packaging material.
Contacts:
Besana spa
Renato de Goyzueta
Marketing Manager
Via Ferrovia, 210
80040 S.Gennaro Vesuviano (NA) - Italy
Phone: +39 081 8659317
Fax: +39 081 8657651
Email: [email protected]
Web: www.besanaworld.com