California-based berry grower, Well Pict, is featuring a new strawberry variety that grows larger and later into the season. The berry, along with other varieties, will be featured at the Canadian Produce Marketing Association (CPMA) conference in mid-April.
Well Pict is headquartered in Watsonville and grows strawberries and raspberries in California, Baja California and Florida. They use their different growing regions to stagger their harvest times and produce a year-round supply of berries. They also develop patented varieties that are bred naturally to achieve superior size, flavor, aroma and color.
One of the varieties they developed, the #4053, is a strawberry designed to grow later in the summer season. It's also bred to produce larger fruit without sacrificing flavor. Another berry variety, the #2933, produces larger, more flavorful raspberries. Well Pict will feature these two new varieties, along with their full line of conventional and organic berries, at the CPMA conference in Calgary from April 11th through the 13th.
For more information, please visit: www.wellpict.com
For more information, please visit: www.wellpict.com