"Brazil: "The price of Redihna melon was very satisfactory"

Agricola Famosa is a Brazilian company founded in 1995 by entrepreneurs Carlo Porro and Luiz Barcelos. It is located in the Northeast region of Brazil between the states of Rio Grande and north Ceara. In Agricola Famosa´s 2011/2012 campaign 5,500 melons and watermelons were produced.

As for the melons, the varieties produced by Agricola Famosa are Amarelo, Galia, American Cantaloupe, Cantaloupe and Piel de Sapo. In addition, Agricola Famosa produces watermelons with seed and watermelon without seeds.

Paulo Dantas from Agricola Famosa says that rainfall in north west of Brazil began this February, the month in which the season is finishing, which begins in August and ends in March. Paulo Danta from Agricola Formosa states that "The Special Melon Redihna (Net Package) was very satisfactory. In the European market consumption remained stable until the end."

In addition, Dantas told FreshPlaza that by 2012 the market promises to grow between 5% and 10% and the price is expected to stay stable. "What we hope is that consumption does not decrease," said Dantas.

Currently Agricola Famosa is exporting its watermelons and melons to the Netherlands, Germany, Italy, France, the UK, Spain and Portugal, sending an average of 220 containers per week. Now, the Brazilian company would like to expand markets, with great interest in Canada, Singapore, Russia, Dubai, the USA and Turkey.

Agricola Famosa, to ensure high quality products, have been devoted to various international certifications such as GlobalGAP, Tesco Nature's Choice, HACCP, Field to Fork, GO (Carrefour Origin Guarantee ), among other certifications that demonstrate the high quality; both in production and the processes used in the company.

In addition to exporting, Agricola Famosa devotes 30% of its production to the domestic market. The main company's markets are Sao Paulo, Rio de Janeiro, Minas Gerais and the Southern Region of Brazil. "We are expanding our product range for the domestic market, for which we produce vegetables and bananas, among other products." Concludes Dantas.

For more information:

Paulo Dantas de Melo
Agricola Famosa
Tel: 0055 084 91232805/ 0055 084 3324 5038
paulodantas@agrfamosa.com.br