Ukraine ranks among the top three countries for per capita vegetable consumption in 2024, following China and Turkey. Ukrainians consume an average of 653 kg of vegetables per year, compared to 486 kg in China and 353 kg in Turkey according to East Fruit.
The global vegetable market saw a 0.6% decline in 2024, marking the first decrease in seven years, with total consumption reaching 1519 million tons. This downturn follows a growth period starting in 2016. However, forecasts suggest a temporary trend, with expectations of a recovery by 2030. Sales volumes are projected to increase by 2.1% annually, with monetary growth averaging 4.2%.
By 2030, the global market is anticipated to expand to 1722 million tons, with a market value of $1758.2 billion. China remains the largest consumer, accounting for 693 million tons, or 46% of the global consumption in 2024. India follows with 195 million tons, and the United States with 52 million tons. While China and India's consumption is on the rise, the United States shows a decline.
Financially, China leads the vegetable market with an estimated value of $732.6 billion, followed by India at $94.9 billion. Over the past decade, China has experienced the fastest price increase, with an average annual rise of 3.7%.
Despite the slight dip in 2024, the vegetable market shows overall growth. Although China and India dominate in total consumption, Ukraine stands out for its high per capita consumption.
Source: UNN