For the first time in over 10 years, Wonderful® Pistachios launches a new in-shell flavor: Seasoned Salt. Rolling out at retailers across the U.S., Wonderful Pistachios’ new In-Shell Seasoned Salt flavor is a blend of savory seasonings accented with garlic, onion and paprika.
Wonderful Pistachios In-Shell Seasoned Salt comes in 14-ounce and 40-ounce bags which can be used for entertaining and sharing with guests at game day watch parties, tailgates and more. One out of three Wonderful Pistachios consumers say they eat them while watching sports, with football being the most popular of the sports.
Wonderful Pistachios In-Shell Seasoned Salt variety joins other In-Shell flavors including Salt & Pepper and Sweet Chili, Roasted & Salted, Lightly Salted and No Salt varieties.
“Consumer demand dictates the need for flavorful varieties when purchasing snacks. With Seasoned Salt, we are excited to spice up the snack aisle and give consumers something new to enjoy during game days,” said Diana Salsa, associate vice president of marketing.
New pistachio flavors are proven to drive incremental sales and bring new buyers to the snack nut category. In consumer taste tests, this Seasoned Salt flavor performed higher than current in-market benchmarks on both appeal and purchase intent among nut buyers. The new Wonderful Pistachios In-Shell Seasoned Salt variety joins other In-Shell flavors including Salt & Pepper and Sweet Chili, as well as the classic Roasted & Salted, Lightly Salted and No Salt varieties.
Pistachios are also a smart snack option. Wonderful Pistachios contain six grams of protein and three grams of fiber per serving.