Avocados, fresh berries and herbs are in demand year-round. New sourcing opportunities are available from producers in developing and emerging markets, which the Import Promotion Desk (IPD) will showcase at Fruit Attraction, which takes place Oct. 3-5 in Madrid. For example, avocado producers from four countries - Peru and Ecuador, as well as Kenya and Morocco - will be represented at the IPD booth. In addition, the import promotion initiative at Fruit Attraction is arranging contact with suppliers of berries from Egypt, Morocco and Jordan. And fresh herbs will be brought to Madrid by producers from Egypt and Kenya. In total, the IPD, a project of the German Federal Ministry for Economic Cooperation and Development (BMZ), is presenting almost 30 companies from developing and emerging countries at its stand at Fruit Attraction: Hall 4 - 4 C27.
Hass avocados from four countries
At the IPD booth, interested buyers will meet producers of Hass avocados from four different countries. Peru is one of the largest and best known avocado producers in the world. Ecuador is even less established in the avocado market, but also offers excellent quality. Many of the small and medium-sized companies in the IPD program produce their Hass avocados in organic quality. The two South American IPD partner countries already complement each other well with their harvest windows. African producers from Kenya and Morocco are expanding the availability of avocados in the European market. For example, Kenyan producers can deliver from spring to fall. Compared to Kenya, Morocco is not yet one of the well-known avocado producers. However, the IPD companies from Morocco can convince with their product quality and their proximity to Europe.
Variety of berries from Egypt, Morocco and Jordan
The IPD has also responded to the popularity of fresh berries by expanding its range. From Egypt and Jordan, the IPD is accompanying producers of strawberries to the Fruit Attraction. Moroccan producers will bring strawberries, blueberries and raspberries. The short distances to Europe, in addition to the high quality, are a strong argument for Morocco. In addition, the berry harvest in Morocco starts a few weeks earlier than in Europe. In this way, Moroccan berries optimally complement the European offer.
Fresh herbs from Egypt and Kenya
With seven companies, Egypt is again strongly represented at the IPD stand. Among other things, they will be presenting their wide range of fresh herbs such as basil, dill, mint, thyme and parsley. This will be complemented by Kenyan producers who also meet the high European requirements for quality, refrigeration and logistics for fresh herbs. Their range includes, for example, lemongrass, oregano, rosemary, sage and tarragon.
Visit IPD at Fruit Attraction in Hall 4 - 4 C27.
For more information: https://www.importpromotiondesk.de/fileadmin/Messebroschueren/231003_IPD_Suppliers_at_FRUIT_ATTRACTION_2023.pdf