Ahold Delhaize organized their second Food Festival in Belgrade last week. This saw Serbian fresh produce suppliers from all over the country gather. Agroberichtenbuitenland.nl reports that Delhaize Serbia is the biggest retail chain in the country and is currently employing more than 13,000 people in various positions in over 500 stores, their distribution center, and the departments for internet sales and support services.
Together with the Faculty for Agriculture of the University of Belgrade, Ahold Delhaize has set up a certification model to “ensure zero residues of pesticides in fruits and vegetables”. This standard has been implemented by more than 200 local producers that supply Delhaize Serbia on a regular basis.
Delhaize Serbia is furthermore trying to shorten its supply chains. In 2022 the company purchased more than 54,000 tons of fresh fruit and vegetables locally. That accounted for 48.7% of total fresh produce sold. This year the target is 50% of locally sourced fresh produce.
Source: agroberichtenbuitenland.nl
