On February 4, 2022, Anders Invest's Food & Agri Fund realized a stake in Service2Fruit (S2F). S2F is an online fruit and vegetables auctioning platform. The Anders Invest Food & Agri Fund was established in early 2021 in the Netherlands. This is the fund's fifth investment.
The S2F platform offers complete transparency, allowing supply and demand to freely influence each other. That creates fair prices for buyers and sellers, who can control the entire commercial trading process. The platform also offers support services like quality control, sorting, cooling, and transportation.
The S2F platform is currently particularly popular for top and soft fruit trading in the Netherlands and Belgium. Anders Invest's input means further investments will be made to optimize the platform and later launch it in new product-market combinations. S2F is led by Adrie van Kessel and Emanuel Sluis. Emanuel heads the sales team that advises buyers and sellers and connects new users to the platform. Jurjen van der Werf, from Anders Invest, will take over Adrie's role as investment manager.
Parties such as traders and growers founded S2F in 2011. By now, several have left, and the remaining small group of employees and companies have managed to ensure Service2Fruit's continuity. "It's time for renewal, so the current shareholders deliberately took a step back. Anders Invest's arrival allows us to set out a clear strategy for the future. And we can optimize and further automate the platform," says Emanuel.
"We're very proud to include Service2Fruit as the fifth asset in our portfolio. The platform's vision aligns seamlessly with our investment focus on companies that contribute to a fair food system transition. In the coming years, we'll be investing primarily in the platform's growth so even more products and markets can use this fair, transparent trading system," Jurjen concludes.
For more information:
Service2Fruit
Website: www.service2fruit.com
