Global avocado company Halls is pleased to announce the appointment of Roger Armitage as the new Managing Director for South Africa. Roger joined the company as of the 01st of July 2020.
“I am pleased to welcome Roger Armitage to the Halls Fresh Produce team. I am looking forward to the contribution that Roger will bring to the Farming; Packhouse and Commercial operations in South Africa with his wealth of experience as an Economist and a Leader in the agricultural industry. Roger’s values of humility, generosity of spirit and commitment to continual learning has already been witnessed and appreciated by the Halls team,” says Tracey Davies, CEO of Halls.
Roger is an Agricultural Economist with broad commercial experience gained from various production and development finance roles in the agricultural sector. He grew up on a farm in Hilton in the KwaZulu-Natal Midlands, attended Maritzburg College and after serving in the Air Force he completed his B.Sc. and M.Sc. degrees in Agricultural Economics at the University of Natal.
After four years of working in London, Roger joined the SA Cane Growers’ Association in 2002 as the Regional Manager of the Tugela area on the KZN North Coast, and in 2005 moved to the head-office in Mt. Edgecombe as Director of Economic Services.
In 2009 Roger persuaded his wife, Hayley and their two sons Tom and Brett, who are now 15 and 13 respectively, to exchange the Durban city lights for the Lowveld, and that is where he took up a position as CEO at Akwandze Agricultural Finance based in Malelane.
In 2013 Roger was tasked with establishing and leading a second Company, TSGRO Farming Services, which is a support service provider to land reform farmers in Nkomazi.
“I am inspired by Halls values and ethos with its 130-year heritage, and excited by the possibilities in joining a team with profound competence to deliver global fresh produce solutions,” says Roger.
The essential values that inform his career are those of modesty, integrity, courage, self-discipline, commitment, and respect. He also believes strongly in harnessing an organisation’s capacities to make a meaningful contribution toward the sustainability challenges of today.
For more information:
Leigh Green
Halls
Tel: +27 13 753 5708
Email: [email protected]
