The Devgad Hapus (Alphonso) mango, known for its aroma and flavour, has entered the market earlier than usual this year, well ahead of its traditional season between December and January.
The first consignment from the Konkan region reached the Vashi wholesale market, marking an early start to the marketing season for one of India's most recognised mango varieties.
Early harvest drives market activity
Mango grower Prakash Shirsikar from Padavne in Devgad taluka sent the first batch nearly two months earlier than the usual harvest, beginning what traders expect to be an active season. The early arrival has surprised both traders and consumers, who generally associate the Hapus mango with the summer period.
Initial supplies remain limited, and prices are high, yet traders report steady demand from buyers eager to purchase the first fruit of the season. The mangoes are naturally ripened within four to five days, ensuring consistency in product quality and flavour, according to market sources.
Weather and orchard management influence ripening
Growers in the Konkan region attribute the early ripening to favourable weather patterns and improved orchard management practices. The first consignments have received premium rates, encouraging expectations that more farmers may advance their harvest in the coming weeks.
Local traders report that the first Devgad Hapus shipments have created strong interest among buyers across Maharashtra. In addition to Vashi, some growers have sent smaller volumes to the Satara market, anticipating stable returns during the early marketing phase.
GI certification reinforces product identity
The Alphonso mangoes from Ratnagiri, Sindhudurg, and surrounding regions hold a Geographical Indication (GI) tag, which confirms their defined origin and distinct product characteristics in both domestic and export markets.
Source: BusinessLine
