The 2023 Wuxi Marathon started on March 19th at Taihu Lake. Dole, a century-old fruit brand, has provided healthy fruit and vegetable energy support for the "Cherry Blossom Marathon" for seven consecutive years, helping 33,000 runners to compete on the banks of Lihu Lake.
Since 2016, Dole has partnered with the Wuxi Marathon, and in the past seven years, it has provided rich and diverse fruit and vegetable supplies for the runners. This year, Dole returned again with Dole's super sweet banana, which is the best fruit in the eyes of runners, and brought the "super-energetic" Wuxi Marathon experience to runners with "super sweetness, super energy and super strength".
Super strength, hundred-year Dole has excellent quality
The Dole brand originated in 1851, and a "reputation based on quality" is the philosophy that Dole has been adhering to. After the first sweet and juicy pineapples were planted in Hawaii, the banana business started in 1899 and has a history of more than 120 years.
In order to let Asian consumers taste fresher bananas, Dole began to grow bananas in the Philippines in 1966. In addition, Dole also has nurseries in Ecuador and Vietnam to jointly produce high-quality bananas.
Ultra-high highland planting is different
Dole's own banana farm is located in Mindanao, the "hometown of bananas" in the Philippines. Mindanao has a monsoon rainforest climate, which is very suitable for banana growth.
Super sweetness, high sugar content and a fast-release energy supplement
It is precisely due to the lengthy growth cycle that the sugar content of Dole super sweet bananas can reach about 23 brix after it is fully mature. Fructose in bananas can quickly replenish energy, which is a good supplement in marathons.
The all-around arena makes you super energetic
Since 2022, Dole has cooperated with Minions IP, a subsidiary of Universal Pictures, to launch a variety of banana products, which sold well after entering Fresh Hema and other supermarkets. Dole is also the first banana brand that Minions has cooperated with in China. In addition, there are a lot of high-energy games on the spot, which also allows runners to relax and warm up before the start of the game.
Marathon running has become a way for urban people to enjoy a healthy life. Since 2015, Dole has continuously supported major domestic events and has sponsored 58 marathon events and more than 2.2 million bananas. In the future, Dole will also fulfill its promise to let more people enjoy high-quality nutrition, cooperate with various sports events and advocate a healthy lifestyle.
Source: Dole Company