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I had a look at the Whole Foods Market in Durham on the 21st of October
Welcome to the younger visitors
Whole Foods not only supplies organics, but has a huge organics assortment. The fruit and vegetable department had 171 organic products when I visited.
The Covington sweet potato is a local pride. The new harvest has just started in North Carolina
There were also a lot of gluten free product, seen here supported by a magazine
There was also the Japanese variety, also organic
Garlic from California
Organic sweet onions
Coloured potatoes in a bag
A lot of shallots on the shelf
White onions from Mexico
Few packaged products in the fruit and vegetable shelf, these potatoes are an exception
The ‘import corner’
Papaya, both the whole variety and cut
A lot of pumpkins, they were also displayed outside the shop. The fruit and vegetable chef indicated that they were very popular
Bartlett pears
Fuji, Granny Smith and Ambrosia apples
Pears from Washington
A lot of apples were waxed
McIntosh for $2.99
Local is also given attention. Local here is anything within 150 miles!
Gala apples on arrival
Hass avocados
Fruit salads in large tubs. American style
A lot of cider alongside the local apples here
41 local fruit and vegetable products on the shelf
Guacamole, neatly next to the avocados
Rambutan from Guatamala
Driscoll’s provided the soft fruit section
Strawberries from California for $4.99
Organic grapes, all in large packaging
Greenhouse vegetables available loose
Radish on offer
A different presentation than we are used to in the Netherlands
A lot of attention for winter vegetables
Tubers and beets
Nice beef tomatoes for a good price
Canadian tomatoes on the vine
Limes from Mexico
Cider
Fruit salads
This is handy. The watermelon is already chopped up
Smaller packages of fruit salads, organic on the left
Mild and spicey guacamole
Kale is hot in the US. It’s a true health hype. They even process the kale into crisps
Mushroom assortment
You can taste the produce
Cook books and background information
A lot of slogans in the store
Big nut assortment, self service
Very popular
The logo for low prices
Organic salads
2 pumpkins for $15, but they’re big
Can also be used as a wrap
A lot of choice
Traditional scales
Covington is the largest variety of sweet potato in the US
Fresh oysters
Certification is very important for Whole Foods
Droste!
Sweet potato in baby food
Sweet potato crisps
And sweet potato pancakes
The Frozen Fruit department
What to drink?
Olive display
Emphasis on local
Pumpkins on the menu
And asparagus
Root vegetables
Scoop it up! And eat it of course!
Values Matter
Quinoa in organics
Organic lettuce mix
Sprouts
Large aubergines
Packaged cauliflower
Carrots
Endives
Napa cabbage
Broccoli stacked up
Organic grapes
Pumpkins in a can
Eat like an idealist, made possible by Whole Foods