Professional registration has opened for Fruit Attraction São Paulo 2026, scheduled for March 24 to 26, 2026, at São Paulo Expo. The organisers, IFEMA Madrid and Fiera Milano Brasil, expect the fair to again serve as a central meeting point for the fruit and vegetable sector in Latin America.
The previous edition hosted more than 16,000 professionals, around 400 exhibitors, and participants from 63 countries. The 2026 fair will bring together producers, exporters, importers, distributors, retailers, institutions, and service providers for three days of business and sector discussions.
© Fruit Attraction
The International Buyers Program will return after facilitating over 1,500 meetings in 2025 with 45 buyers from multiple markets. The Fruit Forum will again hold presentations and conferences on current topics in the industry, and the Cooking Show space will feature live demonstrations focused on fruit and vegetable use. These activities are intended to encourage technical exchange and support commercial networking during the event.
Brazil remains a central market in the region, with a population of more than 212 million and an agricultural sector representing about 25 per cent of the national GDP. The country produces more than 40 million tons of fruits and vegetables annually and is a regional leader in crops such as oranges, bananas, grapes, apples, citrus, pineapples, and corn.
Registration for Fruit Attraction São Paulo 2026 is available on the official website. The event will take place from 10:00 to 18:00 at the São Paulo Expo Exhibition & Convention Center, located at Rodovia dos Imigrantes, 1.5 km, Vila Água Funda, São Paulo.
For more information:
Ronaldo Luiz
Fruit Attraction São Paulo
Tel: +55 11 97631 6227
Email: [email protected]
www.abrafrutas.org
