The Healthy Family Project Fall Publix Produce for Kids cause marketing campaign concluded on November 5, and Village Farms Greenhouse Grown is proud to have participated as one of 13 produce sponsors.
Based on the campaign's performance, this season's program helped provide approximately 875,000 meals to 35 Feeding America partner food banks across Publix's market footprint. Since Produce for Kids launched in 2002, the bi-annual campaign has generated more than $4.2 million for causes benefiting families and children, while delivering over 18 million meals to local Feeding America food banks.
With 1,419 Publix stores engaged across multiple store regions, Publix played a central role in expanding the reach of Produce for Kids. In-store displays featuring participating produce partners paired fresh fruits and vegetables with easy meal ideas, helping shoppers turn everyday produce purchases into meaningful community impact.
© Village Farms Greenhouse Grown
Through Village Fresh Greenhouse Grown's continuous annual support alongside Healthy Family Project and Publix, the company is proud to help sustain and grow a program that makes it simple for shoppers to choose fresh produce while supporting neighbors facing food insecurity across Publix regions.
"Produce for Kids continues to prove what's possible when a retailer like Publix uses its scale to rally growers and shoppers around a common cause," said Helen L. Aquino, director brand marketing & communication, Village Fresh Greenhouse Grown. "We're honored to help fuel the meal donations this campaign delivers year after year, while inspiring families to put more fresh produce at the center of everyday meals."
Healthy Family Project, the national nonprofit that created Produce for Kids, celebrated another strong Publix season—one that combined charitable outcomes with practical, kid-friendly nutrition education.
The Publix Produce for Kids campaign shows how lasting change happens–it includes consistent partners, community-minded shoppers, and a shared belief that healthy food should be part of every family's life.
Campaign programming included digital and social content from Healthy Family Project registered dietitians, seasonal family-friendly recipe ideas, and ongoing healthy-eating tips shared across email, social, and digital channels—reinforcing the campaign's dual mission: increase produce consumption among families and provide meals to those facing hunger.
The need remains urgent: the USDA estimates 1 in 5 children in the United States experiences hunger. Through Produce for Kids, produce sponsors and Publix shoppers help meet this need with donations that support Feeding America food banks throughout the Publix footprint.
*Meal donation equivalency calculated by Feeding America.
For more information:
Helen L. Aquino
Village Fresh Greenhouse Grown
Tel: 407-936-1190 x312
[email protected]
https://villagefarmsfresh.com/
