Retailers featured holiday-season assortments in weekly ads, with promotions across baking items, household goods, and a broad range of fresh produce. Poinsettias entered circulars in both late-autumn and traditional red-and-white Christmas varieties. Hard squashes, sweet potatoes, green beans, and mushrooms were commonly grouped with turkeys in Thanksgiving-focused sections.
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Cranberries, pomegranates, and persimmons appeared alongside year-round items such as avocados, grapes, and berries. Citrus listings were widespread, with limes, lemons, oranges, and tangerines heavily represented.
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Total ad volume reached 282,460, similar to last week's 283,340. Compared to the same week in 2024, ad volume was 7% higher than last year's 263,734. By category, fruit accounted for 149,321 ads (53%), onions and potatoes 26,066 (9%), vegetables 101,147 (36%), herbs 1,140, ornamentals 1,374, hemp 2,525, and honey 2,027. Organic produce represented 36,079 ads, or 12% of the total.
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Among major items with more than 3,000 ads, the only notable fruit price increase was for 2 lb bags of lemons, up 53% year over year. No major fruit price decreases were recorded. In the potatoes and onions category, Russet potatoes (5 lb bag) rose 17%. For vegetables, sweet potatoes (per pound) increased 10%, while no significant decreases were noted.
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