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Bulltec (Italy)

The importance of after-sales support in driving customer satisfaction

In the realm of fruit and vegetable processing machinery, the quality of the product and the quality of the supporting service are both paramount. "At Bulltec, we prioritize an often-overlooked but crucial aspect of our company philosophy: after-sales service," explains owner Ruggero Ricci. "Selling a machine is only the beginning of the customer relationship. True value is measured by how we support our customers when they need us, even after the purchase."

© Bulltec Srl © Bulltec Srl

For the Italian company, after-sales service is more than just keeping a few spare parts on hand for emergencies. Rather, it is a structured system based on consistent investment in qualified and trained personnel, standardized spare parts, and efficient internal organization.

© Bulltec Srl

"Speed, competence, and readiness to intervene are the hallmarks of our specialized personnel. They can identify and resolve malfunctions swiftly, even in emergency situations, ensuring operations resume quickly. When necessary, our technical team goes directly to the customer's location to solve the problem, minimizing downtime."

© Bulltec Srl

Another key strength lies in the in-house electronics department, where highly-skilled personnel develop proprietary software and implement custom solutions tailored to each client's specific needs. The department also provides prompt support for all technical issues.

"We've invested in a warehouse dedicated exclusively to electronic components to ensure rapid and precise intervention," he says.

© Bulltec Srl

"We believe that in our sector, the real difference is made by those who don't just sell a machine, but are also committed to ensuring their customers' operational continuity," emphasizes Letizia Bassi, the company's contact person. "To complement our offerings, we have chosen to manage the secondary market with the R.G. brand, which has always been synonymous with durability and reliability." The reconditioned machines undergo an accurate overhaul process with original components and come with a 12-month warranty. This service is designed to extend the life of machines that, with proper maintenance, can endure and continue to perform well over time."

"With this vision, Bulltec confirms its commitment to building lasting and trusting relationships with customers by focusing not only on technological innovation, but also on human innovation, that is, the commitment to providing support beyond the sale," concludes Ricci.

Bulltec will be present at Fruitec in Catania (27-29 November) and at Fruit Logistica in Berlin in Hall 2.1 at Stand C11.

For more information:
Bulltec
Via Terni, 330
47522 Cesena (FC) - Italy
+39 0547 1932254
+39 349 6923431
[email protected]
www.bulltec.it

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