The Brazilian Apple Growers Association (ABPM) is taking part in a trade mission to Indonesia and Malaysia led by President Luiz Inácio Lula da Silva from October 23 to 28, as part of efforts to open new markets for Brazilian agricultural exports.
ABPM is represented by Ronaldo Grosselli, special advisor for logistics and exports at the association and an advisor to the Brazilian Association of Fruit and Derivatives Producers and Exporters (Abrafrutas).
"This mission strengthens efforts to open two new Asian markets and represents an important step in this process," Grosselli said.
During the mission, Grosselli met with Agriculture and Livestock Minister Carlos Fávaro and representatives from both the government and the productive sector to discuss export priorities. He highlighted apples and grapes as key products in negotiations with Indonesia and Malaysia and pointed to apple juice as a new opportunity for diversification.
"Apples and grapes should remain priorities in these talks, and apple juice is emerging as a potential new market for the Brazilian product," Grosselli said.
Indonesia remains one of Brazil's largest trading partners in Asia, ranking 16th among all export destinations and 5th for agribusiness. In 2024, total trade between the two countries reached US$6.3 billion, with Brazil posting a surplus of US$2.6 billion. The country's main exports to Indonesia included soybean meal (US$1.66 billion) and sugar (US$1.65 billion).
The ABPM delegation aims to expand Brazilian fruit access within Southeast Asia and support ongoing government negotiations to diversify export markets beyond traditional partners.
Source: DatamarNews
