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TikTok-fueled fruit ice cream craze empties freezers across New Zealand

A viral trend for realistic fruit-shaped ice creams has sparked nationwide mania in New Zealand, with one Christchurch dairy selling $20,000 worth in a single day. The colorful treats, shaped, scented, and flavored like mangoes, peaches, lemons, and more, went viral on TikTok, attracting huge queues and daily demand. Originally patented in China by HongQi in 2020, brands like Fruitae and Fruity Bitez now supply local dairies, supermarkets, and convenience stores. Retailers say the craze has boosted winter sales and drawn crowds from across cities. Next up: Mini fruit bites, promising another viral wave of frozen fun.

Frontpage photo: © Ke-Xin Li

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