In a playful PR stunt, Domino's Pizza carried its controversial "Pizza Waikiki", the Hawaiian pizza topped with pineapple, through the Vatican's Porta Santa, hoping to cleanse it of its "culinary sin." The symbolic walk through the Holy Door, which opens only once every 25 years, was meant to seek divine mercy and spark a global message of "taste tolerance." "We know pineapple on pizza divides people, especially in Italy," said Matthias Maier, Domino's Germany CMO. While the Vatican requires sincere spiritual intent for forgiveness, pizza purists remain unconvinced that pineapple's redemption is at hand.
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