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Bringing a fresh-cut program into the spotlight

Lipman Family Farms will spotlight its expanding fresh-cut program and signature Crimson tomato variety at this year's International Fresh Produce Association (IFPA) Global Produce & Floral Show, Oct. 16–18 in Anaheim, CA.

This year, the company brings its "grower at heart" story to life with an updated booth design that highlights the company's vertically integrated model. From field growing and greenhouse operations to fresh-cut processing and distribution, the company has the mindset of a grower, which is central to its ability to deliver fresh, flavorful produce with consistency and scale.

© Lipman Family Farms

"We're excited to show customers how our vertical integration delivers on its promise of reliability, freshness and quality," said Elyse Lipman, CEO of Lipman Family Farms. "At IFPA, we'll celebrate our grower identity that leads us to innovative new directions, like our convenient fresh-cut line."

The company's fresh-cut program will be a display highlight, with expanded product offerings and recipe samples showing how convenience and quality can come together for foodservice and retail partners.

Visitors will also get a close look at its Crimson tomato, a proprietary variety prized for its deep color and intense, juicy flavor. Lipman's Research & Development department celebrates 22 years of continuous varietal innovation and growth for the Crimson brand.

© Lipman Family Farms

The booth experience gives buyers and partners a taste of the company's full story: a family-owned, vertically integrated company that grows good from the ground up.

At the show, attendees can explore the fresh-cut line, Crimson tomatoes and connect with the company's team at booth 2861.

For more information:
Morgan Stuckert
Lipman Family Farms
Tel: +1 (239) 641-0088
[email protected]
www.LipmanFamilyFarms.com

Publication date:

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