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Amethis invests in Morocco fruit exporter BH Holding

Amethis, through its pan-African fund Amethis Fund III, has acquired a minority stake in Morocco-based BH Holding, a company engaged in the packing and export of citrus, cherry tomatoes, and red fruits to North America and Europe. The investment is intended to support the group's growth strategy, particularly through the development of new farmland irrigated with desalinated water using sustainable technologies.

BH Holding is a structured family-owned group operating across the value chain, from production through to export, with produce distributed under both proprietary premium brands and private labels. The group applies modern agricultural practices and employs around 3,000 people, while also running social support programs in the rural regions where it operates.

According to the company, Amethis' participation will contribute to the expansion of farmland irrigated with desalinated water, reinforcing the group's environmental and social commitments.

© AMETHIS

Shareholders and executives Mamoune Bouhdoud and Ali Bouhdoud said: "We are delighted to open a new chapter in our group's journey alongside a partner like Amethis, whose investor base includes some of the most prominent international institutional investors. This strategic alliance marks a pivotal step that will accelerate our growth in perfect alignment with the ambitions of the Kingdom."

Amethis' investor base includes the International Finance Corporation (World Bank Group), the European Investment Bank, and British International Investment.

Wilfried Poyet, Partner at Amethis, commented: "We are very pleased with this new investment in Morocco, in a strategic sector for the Kingdom, and to be partnering with Mamoune and Ali, who have already demonstrated their outstanding entrepreneurial talent."

Luc Rigouzzo, Co-Founder and Partner at Amethis, added: "This partnership perfectly reflects Amethis' ambition to support regional champions in key sectors such as sustainable agribusiness. BH Holding is a prime example of our investment strategy: an integrated, innovative player with strong local roots and tangible social impact. We look forward to starting this collaboration with the BH team."

© AMETHISFor more information:
Amethis
Tel: +212 (0) 522 942 462
Email: [email protected]
www.amethis.com

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