ZIMBABWE aligns with international observance of World Blueberry Day each July 8, along with National Blueberry Month. This day promotes awareness of the fruit's health benefits and encourages savoring its flavor.
Zimbabwe's blueberry exports reflect growth, with revenue increasing by 351% from US$11 million in 2020 to US$50 million in 2024. Data from ZimTrade and TradeMap 2025 indicate that export volumes rose from 2,503 to 6,240 tons during the same period, driven by global demand and heightened commercial agriculture. Export revenues reached US$50,137 million last year, compared to US$11,124 million in 2020.
The industry started with small trials in 2008, entering the global market in 2017 with initial commercial shipments. The Horticultural Development Council (HDC) notes a projected export increase of 25% in the current year, rising from 8,000 to 10,000 tons, attributed to plant maturation and yield improvements rather than new plantings.
Zimbabwe's distinctive position in the blueberry market is characterized by quality, taste, and optimal production timing. The HDC emphasizes expanding exports from 8,000 tons in 2024 to 30,000 tons by 2030, contingent upon resolving policy issues, securing long-term financing, and overcoming operational hurdles.
Source: The Herald
