The 2025 Market Yearbook, published by iQonsulting, presents valuable statistics on the evolution of production, imports, and exports of fresh blueberries from the Southern Hemisphere. The report outlines key growth figures and forecasts for the coming years, including the share of total export volume by country of origin.
According to the analysis, Peru leads with a 72.8% share of fresh blueberry exports, equivalent to 317,847 tons. Chile follows with 20.8%, or 90,647 tons, while South Africa holds a 5.2% share, amounting to 4,993 tons (see Chart #1).
© Blueberries Consulting
Chart #1
In terms of export destinations for the 2024/25 season, North America accounted for the largest share, absorbing 50.2% of total exports from the Southern Hemisphere, or 218,963 tons. This was followed by Europe with 34.9% (152,117 tons), and the Far East with 12.6% (54,830 tons), as illustrated in Chart #2.
© Blueberries Consulting
Chart #2
When comparing export volumes between the 2024/25 and 2023/24 seasons, Latin America showed the most significant growth with a 63.5% increase. While the volume increase was modest—2,010 tons—this represents a notable gain, attributed to improved market diversification and competitive logistics strategies by producers in the Southern Cone. These strategies have reduced transit times and improved fruit arrival quality.
North America saw a 26.7% increase in volume, equivalent to 46,137 tons, while Europe experienced a 26.3% rise, totaling 31,633 tons. These trends reflect growing demand and enhanced export capabilities in the Southern Hemisphere (see Chart #3).
© Blueberries Consulting
Chart 3
These results underscore the Southern Hemisphere's expanding role in global blueberry trade, supported by strategic market development, supply chain improvements, and a maturing production landscape.
Source: Blueberry Consulting
