For over 20 years, Sunkist Growers has proudly offered USDA-certified organic citrus. As the longest-standing agricultural cooperative in the U.S., we've upheld our growers' commitment to delivering premium, sustainably grown citrus since 1893. With operations rooted in California and Arizona, Sunkist continues to lead the way in quality, consistency, and innovation.
A trusted source for both retail and foodservice, Sunkist offers a year-round, no-gap supply of organic citrus — including mandarins, lemons, grapefruit, and oranges. We've expanded our lineup to meet growing demand, now including Organic Cara Cara, Blood, and Valencia oranges, all available in new, vibrant Giro bag packaging. These specialty items are gaining momentum across shopper demographics and regions thanks to their unique flavor profiles, versatility, and strong nutritional appeal.
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Organic citrus demand is growing fast — up over 10% in both dollar and volume sales nationwide this year. Younger consumers, especially Millennials and Gen Z, are leading this charge, driven by health-conscious lifestyles and trust in organic labeling. At Sunkist, we're meeting this demand with category insights, pricing strategies, and tailored marketing support that helps our retail partners win.
The company's organic program is backed with robust marketing and sustainability efforts. Packaging features SFI® (Sustainable Forestry Initiative) certification, ensuring materials are responsibly sourced to protect ecosystems and biodiversity. From display guidance to digital assets and grower storytelling, Sunkist provides full-spectrum marketing tools to support our retail partners at the shelf and online.
As the organic produce category evolves, shopper behavior is shifting toward value and quality. According to a recent Sunkist-commissioned study, organic citrus shoppers make purchase decisions based on value and appearance — not just price. Integrated displays with conventional citrus have proven effective, as shoppers compare options and respond to what looks freshest and best that day.
Sunkist is also exploring out-of-the-box cross-merchandising opportunities, including breakfast sets, hydration stations, and wellness zones. These strategies inspire basket-building and highlight the role citrus plays in daily health and culinary enjoyment.
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OPS
The company is excited to return to the Organic Produce Summit 2025, a valuable opportunity to connect with industry leaders and customers passionate about organics. Stop by Booth #219 to learn more about the full organic citrus portfolio and see how Sunkist can help drive category growth with year-round, no-gap supply and premium marketing support.
Contact:
Lily Leventhal
Sunkist Growers
[email protected]
https://sunkist.com/
