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Under its Frezz label

Aartsen expands organic fruit range

Aartsen imports fresh vegetables and fruit from more than 800 growers across 60 different countries. These products reach an impressive 1,100 weekly customers in the Benelux, Northern France, and the German Ruhr area, all from its bases in Breda, Venlo, and Sint-Katelijne-Waver. Moreover, Aartsen's influence extends to the Far East where, from Hong Kong, it serves a diverse customer base of 175 weekly buyers in over 15 countries.

"At Aartsen, we are constantly looking for ways to elevate our service, expand our product range, and improve our operations to meet changing demands. This means we are expanding our range of organic vegetables and fruit under our own Frezz label. This line was created to meet the growing demand for organic products; it underscores our commitment to meet this potential trend in the free market and daily trade," says Menno van Breemen.

The Frezz range consists of carefully selected organically grown apples, pears, avocados, citrus fruits, ginger, kiwis, and more. All products meet the strictest organic standards. "We are delighted to now offer our customers more organic options. Despite varying weather conditions, the quality of our fruit remains outstanding this year, with an even stricter selection to ensure that quality. We will start with a range, and over the coming months, continuously expand it in terms of products and countries of origin."

"The introduction of Frezz is also a reflection of Aartsen's mission to continuously innovate and dare to take steps within the sector. By working directly with (organic) growers, Aartsen guarantees the freshness and quality of the product. Additionally, we are strengthening our organic offering through a close collaboration with Eosta. This joint effort with the market leader in the organic sector allows both parties to serve an even larger customer base in the Benelux and beyond. We look forward to a fruitful and successful season for both our growers and our customers," Menno concludes.

For more information:
Menno van Breemen
Tel: +31 (0) 765 248 105
Mob: NL +31 (0) 634 371 358
Mob: HK +85 293 198 078
Email: [email protected]

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