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Keynote announced for Organic Produce Summit

Organic Produce Summit, the event connecting buyers and suppliers in the organic fresh produce industry, reveals Sherry Frey as the keynote speaker. Frey will explore the impact of shifting consumer demographics, demands on organic produce, and how the industry can continue to identify new marketing opportunities.

Frey's keynote, "Changing Consumer Impact on Organic Produce Opportunities," will discuss how wellness shoppers are demanding more from every purchase and have an increased focus on the environmental and social responsibility of fresh produce. Gen Z consumers will be at the forefront of this conversation, as they have become a dominant force in prioritizing health and wellness in the organic shopping landscape.

Sherry Frey.

Frey, VP of total wellness at NielsenIQ, has more than two decades of industry experience and is recognized as a thought leader on health and wellness shopping and consumption trends. With a background in marketing, market research, innovation, and consulting, with clients across the food industry, Frey shares visionary foresight combined with practical strategies. The keynote presentation will take place on Thursday, July 11, 2024, at 10:30 a.m.

Organic Produce Summit hosts a sold-out show floor featuring over 175 organic fresh produce growers, shippers, and processors from across the globe. In addition to the keynote presentations, additional education will be found across the event, covering topics ranging from regional retail taste and flavor preferences to expanding organic fruit sales through variety, sizing, pricing, and more.

Registration for Organic Produce Summit, held July 10-11 at the Monterey Conference Center in Monterey, California, is open to qualified retailers and general attendees.

For more information:
Organic Produce Summit
[email protected]

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