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Change at the helm of Peru's Trade Office in New York

The Trade Office of Peru in New York announces a change in its director position beginning in April. Bernardo Muñoz, Director of the office for over five years will be transitioning to lead the Trade Office of Peru in Shanghai. The New York office welcomes Diana Pita as its new Trade Commissioner.

Diana Pita, the new Director of Promperu in New York.

Muñoz has been an active participant in and representative of business from Peru. "Over the nearly five years I have spent in this role, my experiences have offered me profound insights into the trade dynamics between Peru and the U.S., highlighting the rich potential and occasional challenges of our bilateral trade relationships. These years have underscored the importance of understanding and adapting to the market demands of both countries," he said.

Muñoz explained, the U.S. market has shown a growing interest in the unique and high-quality products that Peru offers, especially in sectors such as agriculture, textiles, and specialty foods. "This trend is a testament to the appeal of Peruvian products and the opportunity for increased market share in the U.S.," he said. "Moreover, the projects I have been involved with have revealed the critical role of collaboration between governmental and private sectors in both countries. Through joint efforts, we have been able to navigate regulatory environments, enhance trade facilitation, and promote Peruvian products more effectively in the U.S. market. Consumers in the U.S. are increasingly valuing products that are not only high-quality but also ethically sourced and produced. This aligns well with Peru's rich heritage of sustainable practices and offers a competitive edge in the market."

Bernardo Muñoz, the new Director of Promperu in Shanghai.

One of the legacies Muñoz hopes to leave behind is the establishment of robust networks that have bridged Peruvian businesses with their American counterparts. "These connections have not only facilitated smoother trade transactions but have also led to meaningful collaborations, sharing of knowledge, and mutual growth."

New director Pita's career spans over 20 years in the public sector, as a lawyer specializing in international business and economics. Previously, she spent more than a decade as the head of the Commercial Office of Peru in Beijing and Shanghai, gaining extensive experience in enhancing economic and commercial relations between Peru and China. "My expertise in navigating complex international landscapes has been a foundation of my professional journey, driving significant contributions to Peru's global economic engagements," she said.

Pita expressed a true passion for showcasing the amazing variety of fresh Peruvian products, from blueberries and grapes to avocados, coffee, and cacao. "All these products are carefully harvested in the richest and most diverse areas of Peru. Our biodiversity makes us a unique country with unique products, positioning Peru as a crucial economic hub in South America. This is a key message that we need more buyers to understand and appreciate," she said.

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