Equifruit is looking to make an impression at the upcoming CPMA trade show in Vancouver from April 23-25. The company will engage customers with its whimsical "This Banana Badass" campaign, which aims to celebrate the diverse community of Banana Badasses supporting Equifruit's Global Fairtrade Banana Domination mission.
"Not all Banana Badasses are cut from the same cloth," says Kim Chackal, director of sales and marketing at Equifruit. "Some are drawn to the intricate details of Fairtrade data, exploring concepts like living wages and regenerative agriculture. Others find inspiration in our marketing approach which makes Fairtrade as followable and loved as pop culture. Regardless of your style, every Banana Badass plays a vital role in our mission."
The company will engage customers with its whimsical "This Banana Badass" campaign at the upcoming CPMA show.
Equifruit invites attendees to booth #1151, where they can embark on a journey of self-discovery through a Banana Badass personality quiz. Equifruit will delight as it brings its signature blend of sharks, fun, and the unexpected to this year's event.
For more information:
Kim Chackal
Equifruit
Tel: +1 (514) 993-7736
Kim.chackal@equifruit.com
www.equifruit.com