Based at the Rungis market, Sulmer Frucht is determined to give a second chance to fruit and vegetables that have been excluded from the sales circuit due to labeling, packaging, quality or logistics. The challenge is to create a brand image for these products by adding value to them. "It is a day-to-day job, which we carry out thanks to the various partners we have in France and the Benelux countries, to whom we entrust the sorting, packaging and transport operations aimed at restoring value to these discarded products," explains Ferhat Yilmaz, sales manager at Sulmer Frucht.
The company offers its services in the fresh produce sector, but it is also active in the dried fruit sector. "In fact, we embarked on our adventure with nuts. My father used to work in the sector and enabled me to see that there was a real interest in upgrading this type of product. The work is the same as that we do with fresh fruit and vegetables, and the aim is also the same: to relieve the burden on producers and suppliers by finding outlets for this merchandise."
While requests for revaluation of these products remain regular, quantities have fallen recently. "The weather conditions responsible for the drop in production, the rise in prices and the problems recently encountered at the borders due to the demonstrations in France have meant that producers and wholesalers have slowed down their shipments. But there will always be returns, so we continue to look for both suppliers and outlets for this shelved merchandise."
For more information:
Ferhat Yilmaz
Sulmer Frucht
Phone: 07 63 64 16 30
[email protected]