Tasteful Selections®, a potato brand from RPE LLC, announces its new bag in the potato category – the three-pound, mesh pillow pack. The sleek packaging is designed to showcase premium Honey Gold, Ruby Sensation and Sunburst Blend potato varieties.
Designed with optimal merchandising capabilities, the mesh pillow pack ensures a retail presentation that gives consumers a clear view of the produce inside. Currently, three-pound offerings hold the number two item format in the baby potato category, capturing a fourteen percent share of pounds. With four percent growth in pounds year-to-date and a stellar three-year CAGR (compound annual growth rate) of nine percent, RPE says this packaging innovation is set to make waves in the market.
“We believe packaging plays a pivotal role in the consumer’s perception of product quality and desirability,” said Rachel Atkinson-Leach, vice president of brand and category excellence. “With the introduction of the three-pound mesh pillow pack, we are not only providing quality packaging for potatoes but a statement of style and convenience.”
The packs are available starting March 1, 2024, exclusively through RPE, LLC.
For more information:
Rachel Atkinson-Leach
RPE, LLC
Tel: +1 (800) 678-2789 ext. 602
Rachel.Atkinson-Leach@rpespud.com
https://www.rpespud.com/