Packaged radicchio is increasingly preferred

Despite the weather conditions, Geofur's radicchio production is meeting high expectations and is well positioned in a market that has been positive since the beginning of the year. Sofia Furiani, from the sales office, says: "The radicchio market has been doing well since the beginning of the year, despite the fact that there have been some weather-related problems. Fortunately, we have not had any major problems, because our producers' organization is well structured and has several production areas, so it is able to guarantee the product on a consistent basis."

Sofia continues, "Regarding packaging, we can offer different formats thanks to the latest packaging technologies. We can create single and double head packaging, but not only that, also single product or mixed product packaging, which are increasingly appreciated by consumers because they are not bulk product packaging (which is handled by everyone during the purchase process); on the other hand, when packaged, the product maintains its quality better."

The quality is also excellent, thanks to the careful selection of the varieties. Consumers appreciate a little bit of all the varieties of radicchio (round, long, variegated, pink, Verona IGP), which are very different from each other because each one has different peculiarities and characteristics. "We also ensure that the Verona IGP is known far beyond the borders of the territory, thanks to the many activities that we organize together with the large-scale retailers," says Sofia Furiani.

"Our presence at Fruit Logistica in Berlin (Hall 2.2 Stand B-40) has been a tradition for us for over 20 years, thanks to our profitable relationship with the German market. Presence at the fair is very important for us, as it is an opportunity to meet our loyal customers, discover new opportunities, keep abreast of sector trends and meet each other," concludes the sales representative.