The growers at Looye introduce the newest member of the Looye family: Looye To Go tomatoes. A snack tomato concept to enjoy fresh, sweet tomatoes on the go in a convenient, resealable cardboard takeaway packaging. Handpicked for flavor by the Looye team.
Margriet Looije, Commercial Director at Looye Growers, says about this: "We see in all trend reports and around us that the snack segment is growing rapidly. Not everyone eats three meals a day anymore, and many people, for example, approach food differently and eat more outside the home than in the past. With Looye To Go tomatoes, we respond to this by offering cherry tomatoes in small units of 90 grams and in sets of three."
It is said that January 15 is the most depressing day of the year. People are still tired from the holidays, the days are short and dark, and some good intentions have already been put aside. That's why Looye Growers chose to launch the new Looye product in blue packaging yesterday.
Healthy and easy snacking
"Of course, this product is not only available in January, the time of good resolutions, but is available year-round for our customers. But we consciously chose to launch in January, a time when, after the holidays, the consumer is likely to choose handy tasty tomatoes over a chocolate bar or croquette as a snack", says Sales Manager Eduard Horlings,
From this week, Looye To Go is available at HIT supermarkets in Germany and at selected Belgian and Dutch fruit and vegetable specialists. The further rollout within retail, specialist channel and the express channel will follow soon.
For more information:
Eduard Horlings
Looye Growers
Tel.: 0174 520 060
Eduard.horlings@looye.com
www.looyekwekers.com