CMI Orchards has finished its Ambrosia Gold® apple harvest. Rochelle Bohm, vice president of marketing, underscores that Ambrosia apples consistently secured a top-three position in total branded apple sales for over a decade. “The very best Ambrosia are packed under our exclusive Ambrosia Gold label,” said Bohm.
CMI’s Ambrosia Gold roots come from the legacy of the McDougall family, who pioneered the introduction of Ambrosia apples in the USA. These apples quickly gained popularity, thanks to their sweet honey flavor, delicate flesh and resistance to browning. Today, Ambrosia ranks as the 9th best-selling apple in the USA, encompassing all conventional and specially licensed apple varieties and brands.
The McDougall family.
The opening of the patent in 2017 allowed other growers to join the Ambrosia apple family, contributing to its growth. However--what is the difference between Ambrosia and Ambrosia Gold? “The Ambrosia Gold label was introduced to distinguish our own as a premier offering from regular Ambrosia in the market. The label is exclusively available from CMI,” said Bohm.
According to Nielsen Data covering the latest 52 weeks ending on 11/4/23, CMI now commands a 50 percent share of the total Ambrosia market volume. CMI’s Daisy Girl Ambrosia Gold leads the organic Ambrosia category, making up 11 percent of the total organic Ambrosia sales (excluding private label).
“The McDougalls firmly established Ambrosia Gold as a retail staple across America,” added Bohm. “Top retailers recognize the ‘McDougall difference’ and embrace the opportunity to feature the apple year-round—available in both conventional and organic options.”