Anuga 2023 has come to an end, leaving participants and visitors in high spirits. This year's event far exceeded the expectations of the Import Promotion Desk (IPD) and provided an ideal platform for producers from developing and emerging countries to make new contacts and forge valuable business partnerships. With over 40 companies from 13 countries represented both at the IPD booth and at various country pavilions, the IPD can look back on a successful trade fair.

Part of the team from the Import Promotion Desk with Nicole Schauer, IPD specialist Sourcing + Markets (front, 2nd from right)

"Our careful preparation of the companies for Anuga paid off. The stand was very well attended every day of the trade fair. Our producers were able to have good and intensive discussions with interested buyers. Promising negotiations are already taking place with some companies," says Nicole Schauer, sourcing specialist + Markets at IPD.

The product range at the IPD stand was characterized by a wide variety. "Our offering ranges from products such as avocado oil and spices to natural sugar alternatives such as Arenga palm sugar to some still unknown products such as Macambo nuts from Colombia. But also 'fruit chunks' made from mangoes, papayas, pineapples and bananas as well as date ketchup and datestone coffee are offered by our companies," says Schauer. Dried fruits such as mangoes and pineapples as well as 'Individual Quick Frozen' (IQF) products were also in particular demand.

Preparations for the Supply Chain Due Diligence Act
According to Schauer, visitors' price expectations vary greatly, which reflects the effects of the ongoing economic recession. “Understandably, buyers are looking for cost-effective options and of course delivery quantities always play a role. But our companies are well positioned here,” Schauer explains.

The IPD also focuses on short and transparent supply chains without intermediaries in order to meet the due diligence requirements of the Supply Chain Act (LkSG). The IPD carefully prepares companies for this. "Compliance with internationally recognized social and environmental standards is particularly important to us. We therefore train our partners intensively in the area of Corporate Social Responsibility (CSR). The companies receive training in order to develop an effective CSR strategy and to fully comply with applicable laws." The LkSG therefore does not represent any additional difficulty for producers, but simply requires a different approach.

IPD pre-selects the producers
"A key advantage of working with the IPD companies is that we visit each company in advance and carefully select them. We take into account factors such as product quality, exportability, export capacity as well as compliance with international standards and certifications. This pre-selection saves buyers time and costs. You can be sure that you are dealing with reliable suppliers," Schauer emphasizes. "In addition to this, there is great organic potential in developing countries. Many products grow in the wild and are free of pesticides. We advise companies to have their products certified, as there is a high demand for organically certified natural products on the European market."

For more information:
Nicole Schauer
Spezialistin Sourcing + Märkte
Import Promotion Desk
c/o sequa gGmbH
Alexanderstr. 10
D-53111 Bonn