Morrisons launches online price checker
The retailer said it gives shoppers the opportunity to monitor the price history of products reduced as part of the recent ‘I’m cheaper’ cuts.
Morrisons digital marketing director Amanda Metcalfe said: “Food prices can move up and down and that’s partly because of the number of deals that we offer. Customers therefore want to know whether they’re getting a really good deal.
“We want customers to have complete faith in our value-for-money and we’re hoping that this ‘warts and all’ approach to our pricing will help.”
Using the tool, customers can sort through products falling in to 13 key grocery categories, before deciding whether a product represents good value or not.
The Price Checker tool is available here: www.morrisons.com/pricecuts
