Sunkist growers rings in the “Year of the Snake”
“Symbolizing happiness and prosperity, oranges are an important part of the Chinese New Year celebration,” said Sunkist’s Director of Packaging Dean Troxell. “This promotional packaging for our navels, featuring a snake, festive bows, ornamental flowers and the traditional red envelope with coins, brings a bright, festive touch to retailer’s displays that excites customers about the holiday – and Sunkist navel oranges.”
Sunkist navel oranges are available from November through May, with peak supplies in January, February and March. Navel oranges are easily identified by the button formation opposite the stem end. Considered the world's finest orange for eating, navels are seedless, and they peel and segment easily.
For more information:
Mairim Gagen
Tel: +1 714.557.7100
mgagen@imwcommunications.com