Naturipe Farms has brought on Ashley Finster as its new vice president of marketing. Finster is a marketing professional with nearly three decades of management experience. Her experience spans management consulting, as well as senior marketing roles at various CPG and agriculture organizations. As VP of marketing, Finster will direct Naturipe Farms' marketing, communications, and digital strategies.
"I am excited to lead the marketing team and I look forward to sharing all the great things we are doing," said Finster. "I joined Naturipe because we have so many shared values—innovation, creativity, and working with the customer in mind—and I'm enthusiastic about its mission of providing high-quality, good-for-you products year-round."
Finster has a proven track record of putting brands front and center, developing relationships with retail and media stakeholders, and using data-based findings to boost the bottom line. Previously, Finster served as chief marketing officer at SunFed Ranch, where she managed marketing, advertising, product development, category management, and production of creative assets, and contributed to exponential retail and revenue growth. She has also held roles with Treasury Wine Estates, California Olive Ranch, Wonderful Citrus, and The Wonderful Company. In addition to her experience in consumer-facing business, Finster has provided strategic advice as a consultant at Deloitte and through contract work.
"I'm thrilled to welcome Ashley to the team," said Jim Roberts, president of sales. "Ashley takes an analytical, customer-focused approach to marketing that will greatly serve not just our marketing efforts, but also our brand development and expansion goals. She has rich and varied experience working with major brands, and I look forward to seeing how she applies that expertise to her work with Naturipe to achieve our objectives for our growers, our customers, and ultimately the consumers that purchase our products."
Finster hopes to develop the company's strategic marketing plan further and expand its reach. Finster will report to Roberts. She received her MBA from Northwestern University's Kellogg School of Management and is based at the Salinas, California office.
For more information:
Naturipe Farms
Tel: +1 (239) 591-1664
info@naturipefarms.com
https://www.naturipefarms.com/