Sunkist Growers, a citrus marketing cooperative, today announced that Christina Ward has joined the marketing team as Director of Communications.
“We are thrilled for Christina to join the Sunkist family and lead our global communications efforts,” said Mark Madden, Vice President of Marketing and Global Licensing. “Her 15 years of communications experience on the agency side and in-house—along with more than a decade working directly on lifestyle and foodservice brands across the U.S.—is a tremendous asset to Sunkist and complements our marketing team.”
As the head of communications, Christina is responsible for the Sunkist brand and overseeing the cooperative’s internal and external communications. She will lead Sunkist’s integrated marketing and communications efforts, including earned media, advertising, consumer response, and social and digital content.
“It’s an honor to be a part of the well-rounded and vibrant team at Sunkist,” added Christina Ward. “Even after 125 years, Sunkist continues to grow, and I’m looking forward to increasing awareness of the brand promise with such an amazing group of people.”
Christina is a California native and holds a Bachelor of Arts degree in Communications from California State University of Long Beach.
For more information:
Brenda De Alba
Sunkist Growers
Tel: +1 (323) 761-6603
brenda.dealba@edelman.com
www.sunkist.com